Situation
The unicorn technology start-up was under pressure to deliver its XR communication and collaboration platform, but the executive team was not aligned on a platform or app-centric approach, and was not able to gain traction.
Future funding was at stake.
Action
We aligned two competing software teams on a clear product and services roadmap, and helped them present a united proposal to the executive team. The recommendation would allow the faster-moving application to test and validated consumer demand, while the platform built out corresponding features for a comprehensive customer experience.
We then led cross-functional hardware, software, product, and UI/UX teams in the United States and Europe to design, develop, and release the XR communication and collaboration platforms. We pressure-tested business cases and collaborated with the business development, legal, finance, marketing, and sales teams to pilot and launch solutions.
Results
The product launched successfully as a pilot among its customers, and gained valuable feedback for phase 2 of the product and service.
This product was key in future funding discussions with VC and PE firms.
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