Amelia Waters The Complexity Tax: How Mid-Market Companies Accidentally Engineer Their Own Growth Ceiling Let's be honest about customer support: if you can't make a PBJ sandwich, you're not making crème brûlée. Yet the B2B2C company's support team was drowning. Tickets up 300%. Response times tripling. T... Nov 15, 2025 Article
Amelia Waters The 5-Minute Spend Cube Health Check: A Diagnostic for Strategic Sourcing Effectiveness Before you invest another dollar in strategic sourcing, answer these five questions. Your answers will tell you whether your procurement savings are actually reaching your bottom line—or evaporating e... Nov 6, 2025 Article
Amelia Waters Strategic Sourcing's Dirty Secret: Why Your Procurement Wins Don't Show Up in EBITDA “We saved $2.3M in procurement last year.” The CFO looked at me, waiting for congratulations. Instead, I asked: “So where is it?” He blinked. “What do you mean?” “In your financials. Where did the $2.... Nov 6, 2025 Article
Amelia Waters Don't Just Add AI Sprinkles: Why Your Old Policies Are Sabotaging Your Technology Investment A client recently told me, "We bought AI licenses for everyone, but nothing's really changed. We're still doing everything the same way, just... with AI." That's like buying a race car and driving it ... Nov 6, 2025 Article
Amelia Waters The Hidden Economics of Customer Lifetime Value: Why Cost Allocation Can Make or Break Your Growth Strategy "We're confident our enterprise customers are our most profitable segment." The CEO said this with conviction, pointing to a polished dashboard showing customer lifetime value by segment. Enterprise c... Nov 6, 2025 Article
Amelia Waters No Extra Costs: How Strategy Fixed a Customer Support Crisis Customer Support is not as edgy as Product or as sexy as Sales, but it’s a barometer for how a company functions. Come on, let’s face it. Customer Support is supposed to be easy. If we can’t make a pe... Nov 6, 2025 Article
Amelia Waters Increased Virtual Visit Capacity by 20% with New Operational Models Situation The Direct-To-Consumer (DTC) Primary Care Healthcare organization was struggling to scale its operations across multiple states while minimizing its cost and maintaining its excellent patien... Nov 3, 2025 Case Studies
Amelia Waters Reduced Executive Meeting Overload by 70% While Increasing Alignment Situation The department was responsible for managing the rhythm of business for executive meetings for a $100B+ international technology company. The meetings crossed multiple regions and service are... Nov 3, 2025 Case Studies
Amelia Waters Transformed Customer Support responsiveness by 300% Situation The VC-backed Ed-Tech company struggled to free up the resources required to scale the company and attract investors. In addition, the executive team was concerned that the overwhelmed custo... Nov 3, 2025 Case Studies
Amelia Waters Delivered $1M in Vendor Cost Savings Situation The PE-owned healthcare SaaS company was locked into a problematic vendor relationship for a minor service offering with rapidly escalating costs. Due to the cross-functional nature of the s... Nov 3, 2025 Case Studies
Amelia Waters Delivered $110M in Material Cost Savings Situation The publicly traded manufacturing company had been assembled through 25 acquisitions. However, purchasing functions had not been consolidated, resulting in significant overspending across ma... Nov 3, 2025 Case Studies
Amelia Waters Reduced Annual Run Rate from $694M to $375M Situation The VC- and PE-backed unicorn technology startup faced a significant cash crunch when it was unable to raise the next funding series due to the COVID pandemic. It needed to rapidly reduce it... Nov 3, 2025 Case Studies