Amelia Waters The Complexity Tax: How Mid-Market Companies Accidentally Engineer Their Own Growth Ceiling Let's be honest about customer support: if you can't make a PBJ sandwich, you're not making crème brûlée. Yet the B2B2C company's support team was drowning. Tickets up 300%. Response times tripling. T... Nov 15, 2025
Amelia Waters The 5-Minute Spend Cube Health Check: A Diagnostic for Strategic Sourcing Effectiveness Before you invest another dollar in strategic sourcing, answer these five questions. Your answers will tell you whether your procurement savings are actually reaching your bottom line—or evaporating e... Nov 6, 2025
Amelia Waters Strategic Sourcing's Dirty Secret: Why Your Procurement Wins Don't Show Up in EBITDA “We saved $2.3M in procurement last year.” The CFO looked at me, waiting for congratulations. Instead, I asked: “So where is it?” He blinked. “What do you mean?” “In your financials. Where did the $2.... Nov 6, 2025
Amelia Waters Don't Just Add AI Sprinkles: Why Your Old Policies Are Sabotaging Your Technology Investment A client recently told me, "We bought AI licenses for everyone, but nothing's really changed. We're still doing everything the same way, just... with AI." That's like buying a race car and driving it ... Nov 6, 2025
Amelia Waters The Hidden Economics of Customer Lifetime Value: Why Cost Allocation Can Make or Break Your Growth Strategy "We're confident our enterprise customers are our most profitable segment." The CEO said this with conviction, pointing to a polished dashboard showing customer lifetime value by segment. Enterprise c... Nov 6, 2025
Amelia Waters No Extra Costs: How Strategy Fixed a Customer Support Crisis Customer Support is not as edgy as Product or as sexy as Sales, but it’s a barometer for how a company functions. Come on, let’s face it. Customer Support is supposed to be easy. If we can’t make a pe... Nov 6, 2025