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Transformed Customer Support responsiveness by 300%

Workflow Simplification and SG&A Cost Reductions | EdTech
November 3, 2025 by
Amelia Waters


Situation

The VC-backed Ed-Tech company struggled to free up the resources required to scale the company and attract investors.

In addition, the executive team was concerned that the overwhelmed customer support team was unable to meet customers’ expectations.


Action

Customer Support Workflow Simplification

  • Refocused the priorities of the customer support team to align with the executive team’s objectives

  • Drove greater data visibility through the tech stack to facilitate more accurate ticket tiering

  • Redesigned workflows to optimize goals and tech capabilities

SG&A Operating Costs

We analyzed the company’s vendor spend and streamlined its technology stack, through:

  • Elimination of duplicative services

  • Right-sizing licenses and packages to the company’s operating needs

  • Contract negotiations with vendors

We also embedded approval and governance processes to consistently deliver the best possible vendor and tech stack contract negotiations, purchases, and renewals for the company.


Results

The company’s improved financial and operational performance enabled it to scale revenue without adding headcount, and accelerated its timeline to profitability.

Within 1 month of implementation, the number of support tickets dropped by 30% and the “minutes to first reply” reduced by 66%.

We delivered $240K in annualized SG&A rental and tech savings (39% cost savings.)


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