Situation
A client acquired a $200M+ educational institution that had previously made several strategic missteps, including opening campuses in markets too small to drive sustained, profitable growth and lowering academic standards to meet short-term demand.
Action
EDSO Edge accelerated their strategic and operational reset:
Defined their go-forward national footprint by analyzing the TAM, growth, and competitors at each of their locations, and recommending some campus mergers and closures
Reviewed their physical campus footprint relative to their academic programs, and identified significant opportunities to improve their facility utilization
Optimized sq ft requirements for their new campuses, resulting in reduced operating costs
Mapped out a product expansion strategy for their remaining campuses to increase their market offerings, reach new students, and increase the lifetime value of their customers.
We identified several high TAM, high growth locations as likely candidates for new campus locations
Results
EDSO Edge partnered with the executive team to communicate the strategic plan to the Board of Directors for approval, and then facilitated a change management plan to deliver on the recommendations across the company
Cash flow and profitability increased from the operational improvements
Freed up resources to commit to new campus and program expansions
EDSO Edge began working with the client in early 2024; the educational institution delivered profits by the end of that year.
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